Association France Alzheimer Radio HAM AND MASH by Saatchi & Saatchi + Duke
 France

HAM AND MASH

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Industry Charities, Foundations, Volunteers, Public Safety, Health & Hygiene
Media Radio
Market France
Agency Saatchi & Saatchi + Duke
 France
Creative Director Christophe Coffre
Account Supervisor Xavier Royaux, Alban Mathery
Released May 2005

Credits & Description

Advertising Agency: SAATCHI & SAATCHI PARIS, FRANCE, Neuilly-sur-Seine
Creative Director: Christophe Coffre
Scriptwriter: Jean-François Fournon/Stéphanie Soullié de Morant
Account Supervisor: Xavier Royaux/Alban Mathéry
Advertiser's Supervisor: Jean Doudrich/Guy Le Rochais/Stéphanie Mouret/Christine Auberton


Script in English

A young man in the style of 'Papa Poule' gives a meal. The tone is sweet.

Man: Look what I’ve prepared for you... ham and mash!
Are you pleased?
Yesss, I can see that you are happy!
OK, open wide... hmmmmmmmmmm... good!
One more...
(smiling): Ahh No! Don’t you start spitting it out.
There you go, that’s better
GOOD!
(a little annoyed): Ahh no, don’t do that please.
(raising his voice) MUM, stop spitting!

VO: Living with a person suffering from Alzheimer's requires a lot of patience and training and that means time and money. An Alzheimer’s patient means a whole family that needs help. Send your donations to France Alzheimer: 21 Bvd Montmartre 75002 Paris.
Script in Orginal Language

Un jeune homme style « Papa poule » donne un repas. Le ton est empreint de douceur.

Homme: Regarde ce que je t’ai préparé. une purée au jambon!
T’es contente?
Je vois que t’es contente.
Allez, ouvre grand la bouche... bien...
Encore une...
(souriant) : Ah non! Tu vas pas commencer à tout cracher...!
VOILA ! Je préfère...
Bien...
(un peu contrarié) : Ah non, fais pas ça s’il te plait...
(il hausse légèrement le ton) MAMAN, arrête de cracher!!!

VO: Vivre avec un malade d’Alzheimer réclame beaucoup de patience et de formation donc de temps et d’argent. Un malade d’Alzheimer, c’est toute une famille qui a besoin d’aide. Envoyez vos dons à l'association France Alzheimer, 21 bvd Montmartre 75002 Paris.
Brief Explanation

Everybody seems to know what Alzheimer's is. Old people losing their memory. But everybody forgets that the families are suffering a lot while taking care of their parents. This campaign gives an insight into life with an Alzheimer’s sufferer. People caring for a family member suffering from the disease need a lot of patience. Every day is a little battle they cannot afford to lose.