Association France Alzheimer Radio LAUGHS by Saatchi & Saatchi + Duke
 France

LAUGHS

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Industry Charities, Foundations, Volunteers, Public Safety, Health & Hygiene
Media Radio
Market France
Agency Saatchi & Saatchi + Duke
 France
Director Anne Lyse Langlais
Creative Director Christophe Coffre
Account Supervisor Xavier Royaux, Alban Mathery
Released April 2005

Credits & Description

Advertising Agency: SAATCHI & SAATCHI PARIS, FRANCE, Neuilly-sur-Seine
Creative Director: Christophe Coffre
Scriptwriter: Jean-François Fournon
Account Supervisor: Xavier Royaux/Alban Mathéry
Advertiser's Supervisor: Jean Doudrich/Guy Le Rochais/Stéphanie Mouret/Christine Auberton
Director: Anne-Lyse Langlais


Script in English

The dialogues are between a 30 yr old person and a 60 year old. All dialogues are cut with pre-recorded laughs.

Woman: What are you doing?

Man: I’m eating the soap

(laughs)

Man: Can you pass me the alarm clock, I want to write a letter

(laughs)

Woman: Hey, I found your glasses

Man: In the fridge

(laughs)

Man: Mum?

Woman: I’m not your Mum

Man: Yes you are

Woman: Come on, it's not funny

(laughs)

Man: I want to go home

Woman: We are home?

Woman: Here's your fork!

Man: Thanks! Can I have a fork?

(laughs)

There are some scenes that make people laugh except the families of an Alzheimer's sufferer. With an Alzheimer's sufferer, it is all the family that needs help. Send your donations to France Alzheimer.org.
Script in Orginal Language

Des dialogues entre une personne d’une trentaine d’années et une autre de soixante ans. Tous les dialogues sont entrecoupés de rires préenregistrés.

Femme: Qu’est-ce que tu fais?

Homme: Je mange du savon.

(rires)

Homme: Peux-tu me passer le réveil, j’ai une lettre à écrire.

(rires)

Femme: Tiens, j’ai retrouvé tes lunettes de vue?

Homme: Dans le réfrigérateur?

(rires)

Homme: Maman?

Femme: Je ne suis pas votre maman.

Homme: Mais si, tu es ma maman.

Femme: Arrêtez, cette situation devient embarrassante.

(rires)

Homme: Je veux rentrer à la maison.

Femme: Mais tu y es.

(rires)

Femme: Tiens ta fourchette!

Homme: Merci, je pourrais aussi avoir une fourchette?

VO: Il y a des scènes qui prêtent à rire sauf pour les familles des malades d’Alzheimer. Un malade d’Alzheimer, c’est toute une famille qui a besoin d’aide. Envoyez vos dons à l'association France Alzheimer, 21 Bvd Montmartre 75002 Paris
Brief Explanation

There are a lot of jokes in France about Alzheimer’s disease. People suffering from Alzheimer’s say a lot of nonsense sentences which make people smile. But the reality of the disease is awful and when you discover that a member of your family is ill, you don’t want to smile anymore.