Astellas Pharma Radio Birthday by Triunfo Sudler Campinas

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Industry Health & Pharmaceutical Products
Media Radio
Market Brazil
Agency Triunfo Sudler Campinas
Creative Director Michel Motta
Art Director Fabio “Dread” Santana
Copywriter Tiago Moraes
Production Chiclete Art Sounds
Released March 2017

Credits & Description

Advert title(s): Marriage, Birthday, Soccer
Campaign name: Best Moments
Media: Radio
Industry: Pharmaceutical
Published: March, 2017
Market: Brazil
Advertising Agency: Triunfo Sudler Brasil, Campinas, Brazil
Advertiser Brand: Astellas Farma Brasil
Brand: Astellas Farma Brasil
Chief Executive Officer: Janaina Rosas
Creative Director: Michel Motta
Art Director: Fabio “Dread” Santana
Copywriter: Tiago Moraes
Planner: Tiago Bressan
Account Supervisor: Bianca Lucas
Project Manager: Carolina Avila
Production Manager: Rafael Araújo
Production Company: Chiclete Art Sounds
Producer: Rafael Bacchi
Sound Design: Dudu Massonetto
Additional credits:
Brand Manager: Diogo Barsi
Senior Medical Manager: Roberto Soler

Headline and copy text:
Best Moments: Birthday
Hey… shhh… it’s coming. Happy birthday to you, happy birthday to you, happy birthday dear... If the urge to go to the toilet breaks the best moments in your life. Access: A message from the Brazilian Society of Urology in partnership with Astellas Farma Brasil.

More than 10 million people in Brazil can’t control the urge to urinate and, consequently, avoid an active social life. The campaign approaches an important moment in life being disturbed by the pee, precisely to make the patient face these improper breaks as real problems.