EVERY TIME YOU STOP by DDB Barcelona for Audi

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EVERY TIME YOU STOP

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Industry Cars
Media Radio
Market Spain
Agency DDB Barcelona
Executive Creative Director Alberto Astorga
Creative Director Alfredo Binefa, Jaume Badia Art Directors
Account Supervisor Francesca Gonzalez
Production Banda Sonora Original
Released August 2010

Credits & Description

Category: Cars & Automotive Services
Advertiser: VAESA / AUDI
Product/Service: AUDI A4
Agency: DDB ESPAÑA
Executive Creative Director: Alberto Astorga
Creative Director: Alfredo Binefa/Jaume Badia
Scriptwriter: Alfredo Binefa
Agency Producer: Vicky Moñino
Account Supervisor: Francesca González
Production Company: BANDA SONORA ORIGINAL, Barcelona, SPAIN
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DDB ESPAÑA , Barcelona, SPAIN
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: MusicANN: You’re driving along a main road. You turn right, the lights are red...SFX: Music stops; a moment of silence; music carries onANN: They go green. You enter a side road. There’s a zebra crossing. Somebody wants to cross.SFX: Music stops; a moment of silence; music carries onANN: You keep going. You get to a roundabout. You don’t have right of way.SFX: Music stops; a moment of silence; music carries onANN: You cross the roundabout, on into a main street. There's a holdup.SFX: Music stops; a moment of silence; music carries onANN: When a car stops, it shouldn’t keep using energy.With the Start-Stop technology, you save both energy and fuel. Because when the car is stationery, the engine...SFX: Music stops; a moment of silenceANN: ...stops.SFX: Music startsANN: Audi A4 TDIe with Start-Stop technology. More efficient. More Audi.
Full script of the ad in the original language
SFX: MúsicaANN: Circulas por una gran avenida. Giras a la derecha. Un semáforo en rojo.SFX: Se detiene música; arranca músicaANN: Verde. Entras en un callejón. Un paso de zebra. Alguien cruza.SFX: Se detiene música; arranca músicaANN: Continuas. Llegas a una rotonda. No tienes preferencia. SFX: Se detiene música; arranca músicaANN: Pasas la rotonda. Te incorporas a una calle principal. Hay retención.SFX: Se detiene música; arranca músicaANN: Cuando un automóvil se detiene no debería seguir usando energía.Con la tecnología Start-Stop conseguimos ahorrar energía y además, combustible. Porque cuando nos detenemos el motor... SFX: Se detiene músicaANN: ...se para.SFX: Arranca músicaANN: Audi A4 TDIe con tecnología Start-Stop. Más eficiente. Más Audi.
Brief Explanation
The aim of the radio commercial is highlight the benefit of Audi start-stop technology. The voice over describes a journey by car. And every time the car has to stop due to red lights, a zebra crossing, a hold up… the music stops abruptly. Then there is a moment of silence and when the car starts moving again so does the music.