Works » Audi

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Industry Cars, Automotive products, services and accessories
Media Radio
Market United Kingdom
Agency BBH London
Account Supervisor Simon Coles
Creative Director Nick Kidney, Kevin Stark
Released March 2008

Credits & Description

Advertising Agency: BBH, UNITED KINGDOM, London
Creative Director: Nick Kidney/Kevin Stark
Scriptwriter: Hamish Pinnell/Dale Winton
Agency Producer: Alex Burrett
Account Supervisor: Simon Coles
Advertiser's Supervisor: Chris Hawken/James Millett
Sound Engineer: Will Cohen


Script in English

MVO: When you’ve been travelling long distances and you’re tired, it’s easy to lose concentration on the road.
This can lead to you accidentally drifting out of your lane.

The new Audi A4 is available with Audi Lane Assist. With the help of an innovative image recognition camera, it is able to detect when this is happening...alerting the driver to keep the car in the correct lane.

The new Audi A4. Sees things before you do.

SFX: Car horn

MVO: Audi. Vorsprung durch Technik.


Brief Explanation

In this spot, the speech travels from one speaker to the other to illustrate the importance of the technology it is advertising.

The Radio ad titled LANES was done by BBH London advertising agency for product: Audi A4 (brand: Audi) in United Kingdom. It was released in Mar 2008.