COLOURING BOOK by Exxtra Switzerland for Audi

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COLOURING BOOK

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Industry Cars, SUV & Four Wheel Drive
Media Radio
Market Switzerland
Agency Exxtra Switzerland
Production Jingle Jungle
Executive Creative Director Philipp Skrabal
Released August 2012

Credits & Description

Category: Best Use of Music and/or Sound Design
Advertiser: AMAG
Product/Service: AUDI Q7
Agency: EXXTRA KOMMUNIKATION
Executive Creative Director: Philipp Skrabal
Scriptwriter: Johannes Raggio
Account Manager: Susan Baumgartner
Production Company: JINGLE JUNGLE, Zürich, SWITZERLAND
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: EXXTRA KOMMUNIKATION, Zürich, SWITZERLAND

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: A drive in the Audi Q7. SFX: Spoken through a Megaphone GIRL: Mummy, how far do we still have to go? MVO: Leah, we won’t get there any quicker if you keep on asking. We’re stuck in a traffic jam. GIRL: I’m bored. FVO: Leah, quiet. Or you’ll wake your brother. GIRL: But I am sooo bored. FVO: I told you to bring your colouring book with you, Leah! BOY: Mummy, why did you wake me up? Are we there yet? ANN: The most spacious Audi ever. The Audi Q7. At your dealer now. SFX: Audi mnemonic

Full script of the ad in the original language
ANN: Eine Fahrt im Audi Q7. SFX: Spoken through a megaphone GIRL: Mama, Mama, wann kommen wir endlich an? MVO: Lea, es geht nicht schneller, wenn du dauernd fragst. Wir stehen im Stau. GIRL: Mir ist langweilig. FVO: Lea, sei jetzt mal ruhig, du weckst noch deinen Bruder. GIRL: Aber mir ist so langweilig. FVO: Lea, ich hab dir doch gesagt, nimm das Malbuch mit! BOY: Mama, wieso weckst du mich? Sind wir schon da? ANN: Der geräumigste Audi aller Zeiten. Der Audi Q7. Jetzt bei Ihrem Händler. SFX: Audi mnemonic

Brief Explanation
Creation of a radio campaign that positions and draws attention to the Audi Q7 as a roomy, family car.