GAMEBOY by Exxtra Switzerland for Audi

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GAMEBOY

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Industry Cars, SUV & Four Wheel Drive
Media Radio
Market Switzerland
Agency Exxtra Switzerland
Production Jingle Jungle
Executive Creative Director Philipp Skrabal
Released August 2010

Credits & Description

Category: Cars & Automotive Services
Advertiser: AMAG
Product/Service: AUDI Q7
Agency: EXXTRA KOMMUNIKATION
Executive Creative Director: Philipp Skrabal
Scriptwriter: Johannes Raggio
Account Manager: Susan Baumgartner
Production Company: JINGLE JUNGLE, Zürich, SWITZERLAND
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: EXXTRA KOMMUNIKATION, Zürich, SWITZERLAND
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: A drive in the Audi Q7.SFX: Spoken through a megaphoneGIRL: Dad, Daddy!FVO: No, daddy has to concentrate on driving.GIRL: Tim won’t give me the Gameboy!MVO: Tim, we agreed just one more game.FVO: Would you pay attention to your driving? Tim! Give it to your sister right now!BOY: All right, in a minute.GIRL: No! Mummy said right now!MVO: Hey back there, can’t you talk to each other at a normal volume?ANN: The most spacious Audi ever. The Audi Q7. At your dealer now.SFX: Audi mnemonic
Full script of the ad in the original language
ANN: Eine Fahrt im Audi Q7.SFX: Spoken through a megaphoneGIRL: Pa, Papa!FVO: Nein, Papa muss jetzt Auto fahren.GIRL: Tim will mir den Gameboy nicht geben!MVO: Tim, wir haben gesagt noch ein Spiel.FVO: Schau du lieber auf die Strasse! Tim! Du gibst das Ding jetzt deiner Schwester!BOY: Ja, gleich.GIRL: Nein! Mama hat gesagt jetzt!MVO: Hallo dahinten, geht das auch in einer normalen Lautstärke?ANN: Der geräumigste Audi aller Zeiten. Der Audi Q7. Jetzt bei Ihrem Händler.SFX: Audi mnemonic
Brief Explanation
Creation of a radio campaign that positions and draws attention to the Audi Q7 as a roomy, family car.