PEE by Exxtra Switzerland for Audi

Adsarchive » Radio » Audi » PEE

PEE

Pin to Collection
Add a note
Industry Cars, SUV & Four Wheel Drive
Media Radio
Market Switzerland
Agency Exxtra Switzerland
Production Jingle Jungle
Executive Creative Director Philipp Skrabal
Released August 2012

Credits & Description

Category: Best Use of Music and/or Sound Design
Advertiser: AMAG
Product/Service: AUDI Q7
Agency: EXXTRA KOMMUNIKATION
Executive Creative Director: Philipp Skrabal
Scriptwriter: Johannes Raggio
Account Manager: Susan Baumgartner
Production Company: JINGLE JUNGLE, Zürich, SWITZERLAND
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: EXXTRA KOMMUNIKATION, Zürich, SWITZERLAND

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: A drive in the Audi Q7. SFX: Spoken through a megaphone BOY: Mummy! I need a... I need a pee. FVO: Tim, I asked you three times at the last service station if you needed to go! BOY: But I didn’t need to then. MVO: Tim, we’re on the motorway. BOY: But I really must. GIRL: Mummy! FVO & MVO: Yes, Leah? What’s the matter? GIRL: Tim’s wet himself. ANN: The most spacious Audi ever. The Audi Q7. At your dealer now. SFX: Audi mnemonic

Full script of the ad in the original language
ANN: Eine Fahrt im Audi Q7. SFX: Spoken through a megaphone BOY: Mama! Ich muss... Ich muss Pipi. FVO: Tim, ich hab dich bei der letzen Raststätte dreimal gefragt! BOY: Aber dort musste ich nicht. MVO: Tim! Wir sind mitten auf der Autobahn! BOY: Ich muss aber dringend. GIRL: Mama! FVO & MVO: Ja, Lea? Was ist? GIRL: Tim hat in die Hose gemacht. ANN: Der geräumigste Audi aller Zeiten. Der Audi Q7. Jetzt bei Ihrem Händler. SFX: Audi mnemonic

Brief Explanation
Creation of a radio campaign that positions and draws attention to the Audi Q7 as a roomy, family car.