LOREM IPSUM by Lowe Makati City for HIT PRODUCTIONS

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LOREM IPSUM

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Industry Advertising & Communication
Media Radio
Market Philippines
Agency Lowe Makati City
Released May 2012

Awards

London International Awards 2012
Radio Music Original - Song Short List

Credits & Description

Type of entry: Craft
Category: Best Use of Music and/or Sound Design
Advertiser: HIT PRODUCTIONS
Product/Service: AUDIO PRODUCTION HOUSE
Agency: LOWE PHILIPPINES Makati City, THE PHILIPPINES
Entrant LOWE PHILIPPINES Makati City, THE PHILIPPINES
Title: LOREM IPSUM
DM/Advertising Agency: LOWE PHILIPPINES Makati City, THE PHILIPPINES

Brief Explanation
“Lorem Ipsum” is traditional false text used by designers and art directors as a placeholder for actual text in layouts.
In this campaign, the Philippines' leading audio production house reminds ad agencies to entrust their work to Hit for one simple, sensible reason: "We can make anything sound good."