Australian Bullion Company Radio Roller Coaster by The Reactor

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Roller Coaster

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Industry Banking & Financial Services
Media Radio
Market Australia
Agency The Reactor
Creative Phil Childs, Chris Taylor, Nick Brown
Released November 2012

Credits & Description

The Reactor has created a series of 45sec radio spots for the Australian Bullion Company. The campaign highlights the volatility of the market and the pressure on investors to make the right decisions as to which asset class they invest in. Merry- Go-Rounds, Dodgem Cars and Roller Coasters have been used to demonstrate that gold has out-performed the majority of other asset classes over the past decade.
Category: Finance & insurance
Client: Australian Bullion Company
Agency: The Reactor
Country: Australia
Creative: Chris Taylor
Creative: Phil Childs
Creative: Nick Brown