REACH FOR ME by Leagas Delaney Hamburg for Motor Presse Stuttgart

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REACH FOR ME

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Industry Magazines
Media Radio
Market Germany
Agency Leagas Delaney Hamburg
Director Michael Okun, Oscar Meixner
Creative Director Willy Kaussen, Oliver Grandt
Production Hastings Audio Network
Released August 2010

Credits & Description

Category: Publications & Media
Advertiser: MOTOR PRESSE STUTTGART
Product/Service: AUTO MOTOR & SPORT MAGAZINE
Agency: LEAGAS DELANEY HAMBURG
Creative Director: Willy Kaussen/Oliver Grandt
Scriptwriter: Michael Okun
Account Manager: Heinke Kraack
Production Company: HASTINGS AUDIO NETWORK, Hamburg, GERMANY
Director: Oscar Meixner/Michael Okun
Sound Engineer: Oscar Meixner
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: LEAGAS DELANEY HAMBURG, GERMANY

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Music: ‘Reach for Me’ SFX: Mobile phone interrupts the frequency ANN: Dear Drivers, please focus on driving. Not on your cell phone. Some good advice from Auto Motor & Sport, Germany‘s favourite car magazine.

Full script of the ad in the original language
SFX: Music: ‘Reach for Me’ SFX: Frequenz Störungen, von einem Handy ANN: Liebe Autofahrer, bitte konzentrieren Sie sich auf die Straße und nicht auf Ihr Handy. Ein freundlicher Hinweis von Auto Motor & Sport, Deutschlands beliebtestes Auto-Magazin.

Brief Explanation
The spot highlights the lack of concentration drivers display when receiving a cell phone call. Instead of keeping their eyes on the road, they reach out for their phones. The spot employs an audio trick by using the radio frequency interruption one hears just before receiving a call on your mobile. Germany's favourite car magazine wants you and others to stay alive on the road.