BIRDS by GPY&R Brisbane for RSPCA

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BIRDS

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Industry Environmental & Animal Issues
Media Radio
Market Australia
Agency GPY&R Brisbane
Creative Director Piet Human, David Joubert
Production Voice Plant
Released August 2010

Credits & Description

Category: Fundraising & Appeals
Advertiser: RSPCA
Product/Service: AWARENESS WEEK
Agency: GEORGE PATTERSON Y&R
Creative Director: David Joubert/Piet Human
Scriptwriter: Andrew Thompson
Agency Producer: Kohbe Vela
Account Manager: Jessica Hughes
Production Company: VOICE PLANT, Brisbane, AUSTRALIA
Sound Studio: Voice Plant
Sound Engineer: David Champion
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: GEORGE PATTERSON Y&R, Brisbane, AUSTRALIA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Birds twittering, becomes Edvar Greig’s ‘Morning’ ANN: October 1st to 8th is RSPCA Queensland's Awareness Week. Show them some love and they’ll return the favour. Visit awarenessweek.rspcaqld.org.au to help.

Brief Explanation
This idea is aimed at people with a natural affinity to animals. It aims to show that caring for animals is a two-way street – show them some support, care and affection and they’ll return the favour with support, care and affection. This radio spot aims to put a smile on people’s faces (as opposed to a sense of guilt), and convince them to donate during Awareness Week.