Axe Radio FIANCÉ by BBH New York

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Industry Deodorants
Media Radio
Market United States
Agency BBH New York
Creative Director William Gelner
Released April 2004

Credits & Description

Advertising Agency: BARTLE BOGLE HEGARTY, USA, New York
Creative Director: William Gelner
Scriptwriter: Brian Friedrich
Agency Producer: Melissa Bemis

Script in English

GUY: I got home and my answering machine was blinking. When I returned the call my friend said, “I’ve got something to tell you and you’d better sit down.” He said that my fiancé was taken from me.

My entire body went numb. It takes a long time for it to sink in that someone’s not there anymore. I’m getting better, but I’m still angry. I mean what would you do if a guy stole the love of your life?

ANNCR: (very upbeat) That's the Axe Effect. Axe Deodorant Body Spray. Please… use responsibly.