Axe Radio FRIEND by BBH New York

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Industry Deodorants
Media Radio
Market United States
Agency BBH New York
Creative Director William Gelner
Released April 2004

Credits & Description

Advertising Agency: BARTLE BOGLE HEGARTY, USA, New York
Creative Director: William Gelner
Scriptwriter: Brian Friedrich
Agency Producer: Melissa Bemis

Script in English

Teen girl: The night Jenny disappeared, I was supposed to be with her. But I made up some lame excuse about needing to study. I could have saved her. I’ll never get to talk to her about boys again or have a slumber party or go to spring break together or anything. I’ll never forgive myself for letting that guy steal my best friend away from me.

ANNCR: (very upbeat) That's the Axe Effect. Axe Deodorant Body Spray. Please… use responsibly.