Axe Radio TESTIMONIALS by BBH New York

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Industry Deodorants
Media Radio
Market United States
Agency BBH New York
Creative Director William Gelner
Released April 2004

Credits & Description

Advertising Agency: BARTLE BOGLE HEGARTY, USA, New York
Creative Director: William Gelner
Scriptwriter: Matt Ian
Agency Producer: Melissa Bemis

Script in English

LAWYER: Men, do you wear Axe Deodorant Bodyspray? Have you suffered unspeakable indignities at the hands of female co-workers?

MAN1: My boss, she instituted mandatory hot-tub meetings and “naked Fridays”.

MAN 2: Girls are always giving me backrubs… with happy endings.

LAWYER: If you wear Axe, call Huckster & Huckster today at 212.730.8336!

MAN 3: Huckster & Huckster won me 20 large. Which I used for pelvic realignment therapy, thanks Huckster.

LAWYER: We’ll fight for you.

ANNC: That’s the Axe Effect.