Axe Radio KNOCKOUT by MullenLowe SSP3 Bogota

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KNOCKOUT

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Industry Deodorants
Media Radio
Market Colombia
Agency MullenLowe SSP3 Bogota
Creative Director Margarita Olivar, Jose Miguel Sokoloff
Released February 2005

Credits & Description

Advertising Agency: LOWE/SSPM, COLOMBIA, Bogota
Creative Director: Margarita Olivar/Jose Miguel Sokoloff
Scriptwriter: Juan Carlos Gonzalez/Juan Carlos Palma/Juan Pablo Navas


Script in English

SFX: Jungle sounds and African drumming.

VO: The Axe Unlimited Hunting Season presents one of its unlimited resources: Chunkalamaluka. In English: the knock-out. The old people of Kanú Valley knew that the only way of winning the battle in the ring of love was with The Chunkalamaluka: a beverage prepared by mixing African Date Palm, Ostrich Eggs, Hyena Breath Extract and the secret touch of the shaman: one of his nails. Half a pint of this beverage leaves the beloved woman satisfied and without the possibility of getting up from the floor. One more thing: please, don’t send more UN blue helmets. They taste awful.

AXE Unlimited. Unlimited resources for one single aim.
Script in Orginal Language

VO: La Temporada de Caza Axe Unlimited presenta uno de sus recursos ilimitados: El Chunkalamaluka. En español: El noqueador. Los antiguos habitantes del valle Kanú, sabían que las batallas en el ring del amor se ganaban de una sola forma: El Chunkalamaluka. Potaje que resultaba de la mezcla de palma africana, huevo de avestruz, extracto de aliento de hiena y el toque secreto del chamán: una de sus uñas. Vaso y medio de dicho potaje dejan a la tan deseada mujer satisfecha y sin poder levantarse de la lona. Y por favor, no manden más Cascos Azules. No saben a nada.

Axe Unlimited. Recursos ilimitados para un solo objetivo.