MARRIED/DIVORCED by Prolam Y&R Santiago for Bacardi

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MARRIED/DIVORCED

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Industry Rum
Media Radio
Market Chile
Agency Prolam Y&R Santiago
Executive Creative Director Cesar Ojeda, Tony Sarroca
Creative Director Cristobal Arteaga, Alvaro Becker
Production Mira
Released August 2010

Awards

One Show 2011
One Show Consumer Radio / Campaign Silver
One Show Consumer Radio / Single Merit

Credits & Description

Category: Alcoholic Drinks
Advertiser: BACARDI
Product/Service: RUM
Agency: PROLAM Y&R
Executive Creative Director: Tony Sarroca
Creative Director: Alvaro Becker
Scriptwriter: Max König
Agency Producer: Constanza Valdes
Account Manager: Pancho Cardemil
Advertiser's Supervisor: Matías Barros
Production Company: MIRA, Santiago, CHILE
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: PROLAM Y&R, Santiago, CHILE
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: Hey guys, I’m getting married!SFX: Music ANN: It’s always time for a Bacardi!MVO: Hey guys, I’m getting a divorce!SFX: MusicANN: It’s always time for a Bacardi!
Full script of the ad in the original language
MVO: Les tengo que contar algo: me caso!SFX: MúsicaANN: Siempre es un buen momento para un Ron Bacardi!MVO: Les tengo que contar algo: me separo!SFX: MúsicaANN: Siempre es un buen momento para un Ron Bacardi!