ELEPHANTS by Publicis Mexico for Banamex

Adsarchive » Radio » Banamex » ELEPHANTS

ELEPHANTS

Pin to Collection
Add a note
Industry Insurance
Media Radio
Market Mexico
Agency Publicis Mexico
Director Gabriel Ramos- Jessica Apellaniz
Executive Creative Director Diego Wallach
Producer Poncho Lugo
Account Supervisor Marcela Olmos
Production Durazno 64
Released August 2010

Credits & Description

Category: Banking, Investment & Insurance
Advertiser: BANAMEX
Product/Service: INSURANCE
Agency: PUBLICIS MEXICO
Executive Creative Director: Diego Wallach
Creative Director: Gabriel Ramos/Jessica Apellaniz
Scriptwriter: Rafa Rodríguez
Agency Producer: Laura Acevedo
Account Manager: Marcela Olmos
Account Supervisor: Marcela Olmos
Advertiser's Supervisor: Mauricio Torres Septién
Production Company: Durazno 64, Mexico, MEXICO
Director: Gabriel Ramos
Producer: Poncho Lugo
Sound Studio: Durazno 64
Sound Engineer: Hans Mues
Other Credits: Voice: Alfredo Velázquez
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: PUBLICIS MEXICO, MEXICO

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Passing cars; elephants MVO: No way! It would be cruel keep them tied up. It’s the circus! I keep an eye on them, but I also give them some freedom. These animals are just like cats, huh? Both are independent, both are... They stay beside the road to watch the cars pass by... They have fun there, moving their trunks. And they don’t cross, they don’t cross. They understand, just like us. ANN: You live in Mexico, you need insurance. Banamex Insurance.

Full script of the ad in the original language
SFX: Autos pasando por una autopista; elefantes barritando MVO: ¡Nooo'mbre! ¿cómo cree? Sería una crueldad tenerlos amarrados. Es el circo; los cuido pero también les doy su libertad. Estos animales, igualito que los gatos, eh? Los dos son independientes, los dos son... Se paran al lado de la carretera a ver pasar los carros, allí moviendo sus trompas se entretienen. Y no se cruzan, eh? No se cruzan. Entienden, como nosotros. ANN: Vives en México, necesitas un seguro. Seguros Banamex.

Brief Explanation
In Mexico, not many people are insured since is not obligatory to have car insurance, and house or life insurances are not very popular. Banamex asked us to create a campaign to make people aware of all the dangerous situations a person is exposed to when living in Mexico. Although this spot can be understood by anybody, it is important to note that it is actually based on a real accident, when an elephant escaped from the circus on to the highway and caused a crash.