BCF/ Boating Camping Fishing Radio Towel Town by Clemenger BBDO Brisbane

Towel Town

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Industry Department Stores & Shopping Malls
Media Radio
Market Australia
Agency Clemenger BBDO Brisbane
Creative Director Cristian Staal, Marianne O’Brien
Copywriter Christie Luxton
Released July 2017

Credits & Description

Category: Retail Services
Media: Audio
Brand: BCF
Agency: BBDO
Geo: Australia
Advertising Agency: Clemenger BBDO, Brisbane, Australia
Creative Directors: Cristian Staal, Marianne O’Brien
Copywriter: Christie Luxton
Sound: Rosco Audio
Published: July 2017
Airing during the stocktake sales – Australia’s biggest retail period – this campaign reminds outdoor enthusiasts that getting dragged around the homemaker centre sales isn’t all bad. Next door to every snooty towel emporium and boring rug shop, is a BCF outdoor superstore.