Bic Radio CHICKEN by Smart

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CHICKEN

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Industry Stationery
Media Radio
Market Australia
Agency Smart
Creative Director John Mescall
Released October 2005

Credits & Description

Advertising Agency: SMART, AUSTRALIA, Melbourne
Creative Director: John Mescall
Scriptwriter: John Mescall/Rebecca Newman/Mal Chambers
Sound Engineer: Dylan Stephens


Script in English

VO: Blitz your way through school. Get to Uni and do the same. Bring the wrong pen into final
exams. Pen fails. End up working as a Chicken Inseminator. And when you meet people you say, I sex-up chickens. I get chickens pregnant. I knock-up chooks. All of which guarantees that your sex life, at least with members of your own species, is non-existent. These exams, don’t use the wrong pen. Bic Pens. Failsafe.