Bic Radio GUINEA PIG by Smart

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Industry Stationery
Media Radio
Market Australia
Agency Smart
Creative Director John Mescall
Released October 2005

Credits & Description

Advertising Agency: SMART, AUSTRALIA, Melbourne
Creative Director: John Mescall
Scriptwriter: John Mescall/Rebecca Newman/Mal Chambers
Sound Engineer: Dylan Stephens

Script in English

VO: Graduate dux of your school. Breeze through Uni. Bring the wrong pen into the final exam. Pen fails. End up working as a guinea pig for a cosmetics company. Where they put nail polish in your eyes just to see what happens. Develop a fear of women who wear make-up. Forcing you to live on an all male commune. Where you have to hug. And sing songs. Like Kumbai-Ya. These exams, don’t use the wrong pen. Bic Pens. Failsafe.