Bic Radio ISOLATION CHAMBER by Smart

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ISOLATION CHAMBER

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Industry Stationery
Media Radio
Market Australia
Agency Smart
Creative Director John Mescall
Released October 2005

Credits & Description

Advertising Agency: SMART, AUSTRALIA, Melbourne
Creative Director: John Mescall
Scriptwriter: John Mescall/Rebecca Newman/Mal Chambers
Sound Engineer: Dylan Stephens


Script in English

VO: Breeze through your first two years at Uni. Bring the wrong pen into final exams. Pen fails.
The only job you can now get is testing isolation chambers. Spend 90 days in a cube. Eating food pellets and drinking recycled bodily fluids. Over time your body adapts, shrinking your eyes and turning your hands into burrowing claws. These exams, don’t use the wrong pen. Bic Pens. Failsafe.