GOOD NIGHT by Zum Goldenen Hirschen Frankfurt for BiFi

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GOOD NIGHT

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Industry Grocery and Other foods
Media Radio
Market Germany
Agency Zum Goldenen Hirschen Frankfurt
Executive Creative Director Philipp Keller
Creative Director Andreas Walter
Account Supervisor Jost Kollner
Production Studio Funk
Released August 2010

Credits & Description

Category: Foods
Advertiser: UNILEVER DEUTSCHLAND
Product/Service: BIFI ENERGY SALAMI
Agency: ZUM GOLDENEN HIRSCHEN
Executive Creative Director: Philipp Keller
Creative Director: Andreas Walter
Scriptwriter: Andreas Walter
Account Manager: Claudia Timpert
Account Supervisor: Jost Köllner
Advertiser's Supervisor: Linda Ibscher
Production Company: STUDIO FUNK, Düsseldorf, GERMANY
Sound Studio: Studio Funk Düsseldorf
Sound Engineer: Marco Manzo
Music Artist/Title: Tobias Bürger/Philipp Lange, Studio Funk
Other Credits: Speaker: Tom Zahner
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: STUDIO FUNK, Düsseldorf, GERMANY

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: Lullaby and good night! SFX: Thrash metal version of Brahm's Lullaby MVO: Lullaby and good night With roses bedight With lilies o'er spread Is baby's wee bed Lay thee down now and rest May thy slumber be blessed Lay thee down now and rest May thy slumber be blessed ANN: The night isn't there to sleep. New BIFI Energy, with guarana and chili extracts.

Full script of the ad in the original language
SFX: Das Schlaflied "Guten Abend, gute Nacht, interpretiert als Heavy Metal Version MVO: Guten Abend, gute Nacht Mit Rosen bedacht Mit Näglein besteckt Schlüpf unter die Deck Morgen früh, wenn Gott will Wirst Du wieder geweckt Morgen früh, wenn Gott will Wirst Du wieder geweckt ANN: Die Nacht ist nicht zum schlafen da. Jetzt neu BIFI Energie, mit Guarana und Chili Extrakten.

Brief Explanation
For the launch of 'BIFI Energy' – a new mini-salami with Guarana and chili extracts – several traditional and popular German lullabies have been reissued. As a part of the launch campaign they show the effect of BIFI energy in the radio. Whether it is Heavy Metal, Punk or Techno, with BIFI energy nobody dozes off in any case. As a matter of course and to maintain the proper style the spots are only being broadcast between 6pm and 6am. Accordingly the internet page is only open at night as well.