SLEEP, LITTLE CHILD, SLEEP by Zum Goldenen Hirschen Frankfurt for BiFi

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SLEEP, LITTLE CHILD, SLEEP

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Industry Grocery and Other foods
Media Radio
Market Germany
Agency Zum Goldenen Hirschen Frankfurt
Executive Creative Director Philipp Keller
Creative Director Andreas Walter
Account Supervisor Jost Kollner
Production Studio Funk
Released August 2010

Credits & Description

Category: Foods
Advertiser: UNILEVER DEUTSCHLAND
Product/Service: BIFI ENERGY SALAMII
Agency: ZUM GOLDENEN HIRSCHEN
Executive Creative Director: Philipp Keller
Creative Director: Andreas Walter
Scriptwriter: Andreas Walter
Account Manager: Claudia Timpert
Account Supervisor: Jost Köllner
Advertiser's Supervisor: Linda Ibscher
Production Company: STUDIO FUNK, Düsseldorf, GERMANY
Sound Studio: Studio Funk Düsseldorf
Sound Engineer: Marco Manzo
Music Artist/Title: Tobias Bürger/Philipp Lange, Studio Funk
Other Credits: Speaker: Tom Zahner
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: STUDIO FUNK, Düsseldorf, GERMANY

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Techno version of German lullaby 'Schlaf, Kindlein Schlaf' MVO: Sleep, little child, sleep! Father guards the sheep Mother shakes the little tree Then a little dream falls down for thee Sleep, little child, sleep! ANN: The night isn't there to sleep. New BIFI Energy, with guarana and chili extracts.

Full script of the ad in the original language
SFX: Das Schlaflied 'Schlaf, Kindlein schlaf', interpretiert als Techno Version MVO: Schlaf, Kindlein schlaf Der Vater hüt die Schaf Die Mutter schüttelt's Bäumelein Da fällt herab ein Träumelein Schlaf Kindlein schlaf... ANN: Die Nacht ist nicht zum schlafen da. Jetzt neu BIFI Energie, mit Guarana und Chili Extrakten.

Brief Explanation
For the launch of 'BIFI Energy' – a new mini-salami with Guarana and chili extracts – several traditional and popular German lullabies have been reissued. As a part of the launch campaign they show the effect of BIFI energy in the radio. Whether it is Heavy Metal, Punk or Techno, with BIFI energy nobody dozes off in any case. As a matter of course and to maintain the proper style the spots are only being broadcast between 6pm and 6am. Accordingly the internet page is only open at night as well.