BOB by ALMAP BBDO Brazil for Billboard

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BOB

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Industry Magazines
Media Radio
Market Brazil
Agency ALMAP BBDO Brazil
Executive Creative Director Marcello Serpa
Creative Director Luiz Sanches Jr., Dulcidio Cadeira
Account Supervisor Filipe Bartholomeu, Camila Brandao
Production Tesis
Released August 2010

Credits & Description

Category: Publications & Media
Advertiser: BILLBOARD
Product/Service: MUSIC MAGAZINE
Agency: ALMAPBBDO
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches/Dulcidio Cadeira
Scriptwriter: Andre Kassu/Marcos Medeiros
Agency Producer: Vera Jacinto/Gabriel Dagostini
Account Supervisor: Filipe Bartholomeu/Camila Brandao
Advertiser's Supervisor: Antonio Camarotti
Production Company: TESIS, São Paulo, BRAZIL
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: ALMAPBBDO, São Paulo, BRAZIL

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: What if Bob Marley were a steak? MVO1: Take a good quality 1950’s piece of ska. SFX: Ska music MVO1: Add salt and pepper to your liking. SFX: Salt & pepper shakers MVO1: Then, add a nice pinch of herbs. Taste it. SFX: Slurp MVO2: Mmm! MVO1: Add more herbs. Taste it. More herbs. SFX: Slurp MVO2: Mmm! MVO1: Taste it and add more herbs. Grill it... SFX: Sizzling MVO1: ...until it burns. And make sure you take note of this recipe because you might not remember it later. On the side, a good quart of chocolate ice cream. Bon appétit. SFX: Music ANN: Music. We know what it’s made of. Billboard magazine.

Full script of the ad in the original language
ANN: E se o Bob Marley fosse um filé? MVO1: Pegue uma peça de ska dos anos 50 de boa qualidade. SFX: Ska MVO1: Adicione sal e pimenta a gosto. SFX: Sal e pimenta MVO1: Em seguida, uma boa pitada de ervas. Prove. SFX: Beber ruidosamente MVO2: Mmm! MVO1: E coloque mais ervas. Prove. Mais ervas. SFX: Beber ruidosamente MVO2: Mmm! MVO1: Prove e mais ervas. Leve ao fogo e queime. SFX: Fritura MVO1: Ah, anote a receita antes, porque depois pode ser que você não lembre. Para acompanhar, uma lata de um bom leite condensado. Bon appetit. SFX: Música ANN: Música. A gente sabe do que é feita. Revista billboard.