Billboard Radio KEITH by ALMAP BBDO Brazil

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Industry Magazines
Media Radio
Market Brazil
Agency ALMAP BBDO Brazil
Executive Creative Director Marcello Serpa
Creative Director Luiz Sanches Jr., Dulcidio Cadeira
Account Supervisor Filipe Bartholomeu, Camila Brandao
Production Tesis
Released August 2010

Credits & Description

Category: Publications & Media
Advertiser: BILLBOARD
Product/Service: MUSIC MAGAZINE
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches/Dulcidio Cadeira
Scriptwriter: Andre Kassu/Marcos Medeiros
Agency Producer: Vera Jacinto/Gabriel Dagostini
Account Supervisor: Filipe Bartholomeu/Camila Brandao
Advertiser's Supervisor: Antonio Camarotti
Production Company: TESIS, São Paulo, BRAZIL
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: ALMAPBBDO, São Paulo, BRAZIL

ANN: What if Keith Richards were a meatloaf? FVO: Take one pound of Robert Johnson... SFX: Robert Johnson music FVO: Then, take the same amount of Chuck Berry. SFX: Chuck Berry music FVO: Add a generous splash of Muddy Waters... SFX: Muddy Waters - Hoochie Coochie Man FVO: ...a pinch of Bo Diddley... SFX: Bo Diddley music FVO: ...and you’ve got the dough. For the filling, a cat with its nine lives... SFX: Cat FVO: Decorate with a plum, add whiskey and ferment. SFX: Glugging FVO: Once ready, there’s no need to refrigerate. This loaf will last more than 100 years without any problems. SFX: Music ANN: Music. We know what it’s made of. Billboard magazine.

Full script of the ad in the original language
ANN: E se o Keith Richards fosse um bolo de carne? FVO: Pegue 1 quilo de Robert Johnson... SFX: Som do Robert Johnson FVO: Em seguida, adicione a mesma medida de Chuck Berry... SFX: Som do Chuck Berry FVO: ...uma dose generosa de Muddy Waters... SFX: Riff de Hoochie Coochie Man FVO: ...uma pitada de Bo Diddley... SFX: Som de Bo Diddley FVO: ...e a massa está pronta. Para o recheio, um gato com as sete vidas... SFX: Gato FVO: Jogue whisky, e deixe fermentar. SFX: Vazamento FVO: Uma vez pronto, não precisa conservar. Esse bolo dura mais de 100 anos sem problemas. SFX: Música ANN: Música. A gente sabe do que é feita. Revista billboard.