HITCHHIKER by Serviceplan Hamburg for Billy Boy

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HITCHHIKER

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Industry Contraceptives & Pregnancy Tests
Media Radio
Market Germany
Agency Serviceplan Hamburg
Director Oscar Meixner, Marc Vosshall
Executive Creative Director Alexander Schill
Creative Director Christoph Nann, Harald Gasper, Peter Harasim, Maik Kaehler Serviceplan
Producer Matthias Luehrsen, Claudia Hesse
Production Hastings Audio Network
Released August 2010

Credits & Description

Category: Pharmacy
Advertiser: MAPA
Product/Service: BILLY BOY CONDOMS
Agency: SERVICEPLAN
Executive Creative Director: Alexander Schill
Creative Director: Christoph Nann/Maik Kaehler/Harald Gasper/Peter Harasim
Scriptwriter: Marc Vosshall/Till Diestel
Production Company: HASTINGS AUDIO NETWORK, Hamburg, GERMANY
Director: Marc Vosshall/Oscar Meixner
Producer: Claudia Hesse/Matthias Luehrsen
Sound Studio: Hastings Audio Network
Sound Engineer: Oscar Meixner
Other Credits: Customer Consultants: Florian Klietz/Michael Falkensteiner/Robin Ruschke
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: SERVICEPLAN, Munich, GERMANY

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
FVO: Come on, darling. Just because he is standing by himself at a country road doesn’t make him a mass murderer. Look at him. He’s a nice guy. He’s a hockey goalie. He just came from chopping wood. He needs to hitchhike home. Let’s help him. Let’s pick him up. ANN: There are many stupid ways to risk your life. The most stupid one is fucking without a condom. Use Billy Boy condoms.

Brief Explanation
Our radio campaign explains in an entertaining way how unintelligent it is to have sex without a condom. Therefore we hear situations, where people risk their lives in incredibly stupid ways. At the end, the announcer clarifies that even this behaviour is not as stupid as having sex without a condom. This campaign was aired during an English language show called 'London Calling'.