STEPS by Ogilvy Johannesburg for Exclusive Books

STEPS

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Industry Book store
Media Radio
Market South Africa
Agency Ogilvy Johannesburg
Executive Creative Director Fran Luckin
Creative Director Bridget Johnson, Mike Martin
Producer Louis Enslin
Account Supervisor Caree Ferrari
Production Produce Sound
Released August 2010

Credits & Description

Category: Retail Stores
Advertiser: EXCLUSIVE BOOKS
Product/Service: BIOGRAPHIES MONTH
Agency: OGILVY JOHANNESBURG
Executive Creative Director: Fran Luckin
Creative Director: Mike Martin/Bridget Johnson
Scriptwriter: Molefi Thulo/David Krueger/Ian Broekhuizen
Agency Producer: Sally Walland/Tracey Holmes
Account Supervisor: Caree Ferrari
Advertiser's Supervisor: Fred Withers
Production Company: PRODUCE SOUND, Johannesburg, SOUTH AFRICA
Producer: Louis Enslin
Sound Studio: Produce Sound
Sound Engineer: Louis Ensliin
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: OGILVY JOHANNESBURG, SOUTH AFRICA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: Alright, okay, we’re going. Alright. Ah, okay. Easy now. Alright, left leg. Yes. Right leg. Left leg. Right leg. Good. Left. Right. Left. Right, left. Right. Right. Left. Right, left. Right, right... SFX: Thud MVO: Ahhhh, oooh. Alright... Um Breathe in. Breathe out. Right breathe in. Out. Phew... ANN: Step inside the mind of Beckham. Biographies month, this month, at Exclusive Books. There’s one for you.

Brief Explanation
Since biographies allow you to peek inside other people’s minds, we decided to show what might just be going on in the minds of some well known characters.