HAIRCUT by DraftFCB Puerto Rico for Bloom Hair Salon

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HAIRCUT

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Industry Beauty Salons & Cosmetic Services
Media Radio
Market Puerto Rico
Agency DraftFCB Puerto Rico
Executive Creative Director Ricky Soler
Account Supervisor Carmen Cedré
Production Digitec
Released August 2010

Credits & Description

Category: Retail Stores
Advertiser: BLOOM
Product/Service: HAIR SALON
Agency: DRAFTFCB PUERTO RICO
Executive Creative Director: Ricky Soler
Scriptwriter: Mandy Garcia/Pedro Perez
Agency Producer: Gina Rivera
Account Supervisor: Carmen Cedre
Advertiser's Supervisor: Mari Castro
Production Company: DIGITEC , San Juan, PUERTO RICO
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DRAFTFCB PUERTO RICO, San Juan, PUERTO RICO
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
FVO: I feel super ugly, unattractive, disgusting, uncomfortable, boring, blah.SFX: Scissor snipFVO: I feel super ugly, unattractive, disgusting, uncomfortable, boring...SFX: Scissor snipFVO: I feel super ugly, unattractive, disgusting, uncomfortable...SFX: Scissor snipFVO: I feel super ugly, unattractive, disgusting...SFX: Scissor snipFVO: I feel super ugly, unattractive...SFX: Scissor snipFVO: I feel super!ANN: Bloom Hair Salon. Second floor, San Patricio Plaza.
Full script of the ad in the original language
FVO: Me siento increíblemente espantosa, no atractiva, incómoda, aburrida, blah...SFX: Tijera que cortaFVO: Me siento increíblemente espantosa, no atractiva, incómoda, aburrida...SFX: Tijera que cortaFVO: Me siento increíblemente espantosa, no atractiva, incómoda...SFX: Tijera que cortaFVO: Me siento increíblemente espantosa, no atractiva...SFX: Tijera que cortaFVO: Me siento increíblemente espantosa...SFX: Tijera que cortaFVO: Me siento increíblemente!ANN: Bloom Hair Salon. Segundo Nivel, San Patricio Plaza.
Brief Explanation
We listen to the voice of a woman saying how terrible and 'ugly looking' she feels. All of a sudden, each of the negative adjectives she is using to describe herself begin to disappear with each sound of the scissors, as she gets a new hair style and a 'new' positive attitude.