ITALIAN CANTINA by Borghi/Lowe Sao Paulo for 2001 Video

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ITALIAN CANTINA

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Industry Retail, Distribution & Rental companies
Media Radio
Market Brazil
Agency Borghi/Lowe Sao Paulo
Executive Creative Director Jose Henrique Borghi
Production Voicez
Creative Director Erh Ray, Fernando Nobre
Released August 2010

Credits & Description

Category: Retail Stores
Advertiser: 2001 DVD RENTAL STORE
Product/Service: BLU-RAY RENTAL
Agency: BORGHIERH/LOWE
Executive Creative Director: José Henrique Borghi/Erh Ray
Creative Director: Fernando Nobre
Scriptwriter: Ricardo Scarpa/Roberto Ulhoa
Agency Producer: Márcia Coelho/Débora Souza
Account Manager: Priscilla Carvalho/Viviane Moura
Production Company: VOICEZ , São Paulo, BRAZIL
Sound Studio: Voicez
Sound Engineer: Luciano Kurban
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: BORGHIERH/LOWE, São Paulo, BRAZIL

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: A typical Italian cantina. All small, square, wooden tables are laid with 2 layers of white linen cloth. Three men share a table. They are drinking a 1968 bottle of red Valpolicella wine. One of them is 44 years old, is wearing a black blazer, a white shirt of Egyptian cotton and silk gray tie with red stripes. The other Italian-American is 32 years old, 1 metre 70 cm tall. An Oscar, also in an Italian blazer, shirt and tie. Unshaven. For exactly 36 hours. The waiter in a white shirt, holds the white Chinese porcelain dish with a portion of fettuccini bolognese for the third and silent person at the table. He is 56 years old, his gray hair parted to the left, 1 metre 96 cm tall. He is wearing a police uniform with the collar unbuttoned where he hung the white linen napkin. He eats his fettuccini alone and carelessly, using a silver fork. He’s unperturbed by the spilt drops of sauce, and can’t possibly suspect that another red liquid will also stain the table a few seconds from now. SFX: Music ANN: Check out all the details that make a movie a classic. Rent Blu Ray at 2001 Video.

Full script of the ad in the original language
MVO: Uma cantina italiana típica. Todas as pequenas mesas quadradas de madeira são forradas com 2 camadas de linho branco. Três homens dividem uma mesa. Bebem vinho tinto de Valpolicella safra 1968. Um deles tem 44 anos, usa um blazer preto, camisa branca de algodão egípcio e gravata de seda cinza com listras vermelhas. O outro ítalo-americano tem 32 anos, 1 metro e 70 centímetros de altura, um oscar. Barba por fazer. Há exatas 36 horas. O garçon de camisa branca, segura o prato branco de porcelana chinesa com uma porção de fetuccini a bolonhesa para o terceiro e quieto integrante da mesa. Ele tem 56 anos, seu cabelo grisalho penteado para a esquerda, 1 metro e 96 centímetros de altura. Traja uniforme policial desabotoado no colarinho onde suspendeu o guardanapo de linho branco. Come sozinho seu fetuccini usando um garfo de prata. Pouco se importa com as gotas de molho que espirram, e pouco desconfia que outro liquido vermelho vai também sujar a mesa daqui alguns segundos. SFX: Musica ANN: Veja todos os detalhes que transformam um filme num clássico. Alugue Blu Ray na 2001 Vídeo.