SLURRING by Publicis Zurich for Blue Cross

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SLURRING

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Industry Traffic safety, Against alcohol
Media Radio
Market Switzerland
Agency Publicis Zurich
Director Simon Staub, Tom Zurcher
Creative Director Markus Gut
Released December 2006

Credits & Description

Advertising Agency: SWISS PUBLICIS ZURICH, SWITZERLAND
Creative Director: Markus Gut
Scriptwriter: Tom Zürcher, Simon Staub
Director: Tom Zürcher, Simon Staub


Script in English

FVO:Please turn left in 100 meters. – Llleft now. – At the right turn light – at the light turn right. Innna hunnert meters tuuurn right. – Nowww right. You’ve arrived at your destiny - destination. god

ANN:You'll celebrate better without your car. Don’t drink and drive. Blue Cross wishes you Happy Holidays.

Script in Orginal Language

FVO:Bitte nach 100 Metern links abbiegen. – Jetzt links. – Beim Kreischl – beim Kreisel rechtsch. – Na-nach hundett Mete links abbieg in die Zielstrasch – Stielschtrasch - Tschieltasché! - Jezz link. – Schie ham de Schiel e-eicht. Wenn möglich, bitte wenden.

ANN:Feiern Sie besser ohne Ihr Auto. Das Blaue Kreuz wünscht Ihnen schöne Festtage.

Brief Explanation

Blue Cross is an organization that regularly campaigns for socially responsible drinking.

You hear the original electronic voice of a GPS navigation system.