BMW Radio 7.3 SECONDS by TBWA\Hunt\Lascaris Johannesburg

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7.3 SECONDS

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Industry Automotive, Automotive products, services and accessories
Media Radio
Market South Africa
Agency TBWA\Hunt\Lascaris Johannesburg
Released May 2004

Credits & Description

Advertising Agency: TBWA\HUNT\LASCARIS, SOUTH AFRICA, Johannesburg
Creative Director: Paul Warner
Scriptwriter: Hennie Stander/Adam Weber
Agency Producer: Tessa Weakley
Account Supervisor: Pierre Suter/Lori Levitan
Sound Engineer: Paul Baxter


Script in English

FVO: This is exactly how long it takes the BMW 330 Diesel to reach one hundred kilometres per hour.
Brief Explanation

In this spot for the BMW 330 Diesel, the voice over was carefully timed to take the same amount of time that the car takes to reach 100 kilometers per hour. Which just happens to be 7.3 seconds.