BMW Radio WAKE UP by DDB Vancouver

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WAKE UP

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Industry Automotive, Automotive products, services and accessories
Media Radio
Market Canada
Agency DDB Vancouver
Director Colin Weinmaster
Creative Director Alan Russell
Account Supervisor James Pelletier
Released July 2005

Awards

Cannes Lions 2006
Radio Cars & Automotive Services Bronze Lion

Credits & Description

Advertising Agency: DDB CANADA VANCOUVER, CANADA, CANADA
Creative Director: Alan Russell
Scriptwriter: James Lee
Agency Producer: Sue Bell
Account Supervisor: James Pelletier
Director: Colin Weinmaster
Sound Engineer: Craig Warrian


Script in English

SFX: Dramatize what the announcer is talking about throughout the commercial.

MVO: The clock radio goes off and you get up. You brush your teeth and then you shave. You get
in the same elevator and you hit the same button and you sit in the same chair in the same
office. You return missed phone calls and you leave messages and you answer e-mails and
you show up for meetings. And you do all of this day after day, and yet, for some strange reason you just can’t wait to get up and do it again.

SFX: BMW Cabriolet races by.

MVO: The convertibles from BMW.