MINI Radio AFFAIR by King James

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AFFAIR

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Industry Cars, Automotive products, services and accessories
Media Radio
Market South Africa
Agency King James
Director Devin Kennedy
Creative Director Alistair King
Released February 2005

Awards

Cannes Lions 2005
Radio Cars & Automotive Services Gold Lion

Credits & Description

Advertising Agency: KING JAMES, SOUTH AFRICA, Cape Town
Creative Director: Alistair King
Scriptwriter: Devin Kennedy
Agency Producer: Alexis Roberts
Director: Devin Kennedy
Sound Engineer: Tully McCully

Script in English
SFX: Late night radio show intro music.
MV1: (soothing voice) You’re listening to Dr Ray. And it’s time to take another call. You’re on the air.
MV2: Hi Dr Ray. I wonder if you could help me?
MV1: Go ahead, I’m listening.
MV2: I’ve started to believe that my wife is having an affair. She’s been acting suspiciously for a while now. There have been signs; phone rings, I answer, someone hangs up. She started going out a lot, apparently with the girls, but when I ask which girls, she just says, "Work friends. You don't know them".
MV1: (sympathetic sounds)
MV2: Anyway, last night she went out again - all dressed up in a slinky dress and her best perfume, so I decided to check on her. I followed her to this restaurant and hid behind my new Mini Convertible across the road so I could see her through the window. It was while I was crouching behind my Mini that I noticed a small scratch on the rear bumper. (Gets bit choked up) So, I was just wondering…should I re-spray the whole bumper or should I try and buff out the scratch myself?
MV1: (Slight pause, then with certainty) I’d say buff.
VO: The new Mini Convertible. You gotta love it.