MINI Radio AFFAIR by King James

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Industry Cars, Automotive products, services and accessories
Media Radio
Market South Africa
Agency King James
Director Devin Kennedy
Creative Director Alistair King
Released February 2005


Cannes Lions 2005
Radio Cars & Automotive Services Gold Lion

Credits & Description

Advertising Agency: KING JAMES, SOUTH AFRICA, Cape Town
Creative Director: Alistair King
Scriptwriter: Devin Kennedy
Agency Producer: Alexis Roberts
Director: Devin Kennedy
Sound Engineer: Tully McCully

Script in English
SFX: Late night radio show intro music.
MV1: (soothing voice) You’re listening to Dr Ray. And it’s time to take another call. You’re on the air.
MV2: Hi Dr Ray. I wonder if you could help me?
MV1: Go ahead, I’m listening.
MV2: I’ve started to believe that my wife is having an affair. She’s been acting suspiciously for a while now. There have been signs; phone rings, I answer, someone hangs up. She started going out a lot, apparently with the girls, but when I ask which girls, she just says, "Work friends. You don't know them".
MV1: (sympathetic sounds)
MV2: Anyway, last night she went out again - all dressed up in a slinky dress and her best perfume, so I decided to check on her. I followed her to this restaurant and hid behind my new Mini Convertible across the road so I could see her through the window. It was while I was crouching behind my Mini that I noticed a small scratch on the rear bumper. (Gets bit choked up) So, I was just wondering…should I re-spray the whole bumper or should I try and buff out the scratch myself?
MV1: (Slight pause, then with certainty) I’d say buff.
VO: The new Mini Convertible. You gotta love it.