BMW Radio BMW S 1000 RR: Gunshot 2 by Serviceplan Munich

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BMW S 1000 RR: Gunshot 2

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Industry Automotive, Cars
Media Radio
Market Germany
Agency Serviceplan Munich
Executive Creative Director Alexander Schill
Released September 2010


London International Awards 2010
Radio - Shortlist

Credits & Description

Entrant: Serviceplan, Munich
BMW S 1000 RR
Corporate Name of Client: BMW AG
Agency Account Directors: Markus Koch/Florian Klietz
Agency: Serviceplan
Chief Creative Officer: Alexander Schill
Executive Creative Director: Alexander Schill
Creative Directors: Christoph Nann/Maik Kaehler/
Harald Gasper/Peter Harasim
Copywriters: Marc Vosshall/Till Diestel
Production Company: Tonhaus
Audio Engineers: Svenno Nakielski/Lindsay Joensson

Concept: (SFX:) We hear the reloading of a rifle. Then a shot. Suddenly the sound of the shot transforms into the sound of the new BMW S 1000 RR motorcycle. (Off:) From zero to a hundret in 2.9 seconds. The BMW S 100 RR. Now at your BMW motorcycle dealer.