GUNSHOT by Serviceplan Hamburg for BMW

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GUNSHOT

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Industry Motorcycles
Media Radio
Market Germany
Agency Serviceplan Hamburg
Executive Creative Director Alexander Schill
Creative Director Christoph Nann, Harald Gasper, Peter Harasim, Maik Kaehler Serviceplan
Production Tonhaus Hamburg
Released August 2010

Credits & Description

Category: Cars & Automotive Services
Advertiser: BAYERISCHE MOTOREN WERKE AKTIENGESELLSCHAFT
Product/Service: BMW S1000 RR MOTORCYCLE
Agency: SERVICEPLAN
Executive Creative Director: Alexander Schill
Creative Director: Christoph Nann/Maik Kaehler/Harald Gasper/Peter Harasim
Scriptwriter: Marc Vosshall
Production Company: TONHAUS HAMBURG, GERMANY
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: SERVICEPLAN, Munich, GERMANY

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Rifle is reloaded and shot - the sound of the shot morphs into a motorcycle ANN: From zero to a hundred in 2.9 seconds. The BMW S1000 RR. Now at your BMW motorcycle dealer. SFX: BMW mnemonic

Full script of the ad in the original language
SFX: Das Durchladen eines Gewehrs dann ein Schuss. Der Schuss wird zu dem Geräusch eines vorbei schießenden Motorrads. ANN: Von 0 auf 100 in 2,9 Sekunden. Die BMW S 1000 RR. Jetzt bei Ihrem BMW Motorradhändler. SFX: BMW mnemonic

Brief Explanation
With 2.9 seconds from zero to a hundred, the BMW S1000 RR is one of the fastest motorcycles available. To dramatise this speed in a radio commercial, we just hear the reloading of a rifle and the following gunshot. Then, the gunshot sound transforms into the engine sound of the new BMW S1000 RR.