ALL-WHEEL DRIVE PANNING by Cundari for BMW

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ALL-WHEEL DRIVE PANNING

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Industry Automotive products, services and accessories
Media Radio
Market Canada
Agency Cundari
Creative Director Andy Manson
Account Supervisor Serene Fattouh
Released August 2009

Credits & Description

Category: Best Use of Music and/or Sound Design
Advertiser: BMW
Product/Service: BMW XDRIVE
Agency: CUNDARI
Creative Director: Andy Manson
Scriptwriter: Cory Eisentraut
Agency Producer: Tricia Lapidario
Account Supervisor: Serene Fattouh
Production Company: CUNDARI , Toronto, CANADA
Sound Engineer: Ed Zych
Other Credits: Jennifer Steinmann,Client Service; Jennifer Foster,Account Coordinator
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: CUNDARI , Toronto, CANADA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: (In Stereo) Imagine you’re driving on a wet road. Suddenly… (RIGHT) A wheel on the right side begins to lose traction. If you’re in a BMW X3 with XDrive, the power is... (LEFT) ...instantly sent to the wheels on the left. Amazingly, even when only the wheels on... (RIGHT) one side of the vehicle have traction they are able to carry 100% of the power... (In Stereo) ...then return it to all four wheels when the road condition improves. XDrive. Just one more example of the BMW difference. Available on the BMW X3 28i. Own one now from $39,900. Offer ends November 2nd. Visit your GTA BMW Retailer for details.

Brief Explanation
We utilised the left and right speakers to deliver a unique demonstration of BMW’s XDrive. The goal was to communicate in radio, the technology and advantages of BMW’s legendary XDrive AWD system.