FUTURISM by Bcube Milan, Eccetera Produzioni Audio for BMW

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FUTURISM

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Industry Cars
Media Radio
Market Italy
Agency Bcube Milan
Account Supervisor Marta Di Girolamo
Agency Eccetera Produzioni Audio
Director Josè Bagnarelli
Executive Creative Director Francesco Bozza - Umberto Casagrande
Creative Director Maurizio Maresca - Alessandro Sabini - Paolo Troilo
Producer Sabina Feneri
Released August 2010

Credits & Description

Category: Best Acting Performance
Advertiser: BMW
Product/Service: BMW Z4
Agency: BCUBE
Executive Creative Director: Francesco Bozza
Creative Director: Alessandro Sabini
Scriptwriter: Federico Bonenti
Agency Producer: Michele Virgilio
Account Manager: Alessia Zecca
Account Supervisor: Marta di Girolamo
Production Company: ECCETERA PRODUZIONI AUDIO, Milan, ITALY
Director: Jose Bagnarelli
Producer: Sabina Feneri
Sound Studio: Eccetera
Sound Engineer: Luca Imperato/Marco Vaccaro/Luca De Sensi/Mauro Fazzini
Other Credits: Sergio Leone/Trottola e Pio
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: ECCETERA PRODUZIONI AUDIO, Milan, ITALY

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Ignition MVO: Start. Joy. SFX: Noise of a car shifting gear while accelerating. MVO: 360 Horse power. Freedom. Lowering Hardtop. Discover. SFX: Opening roof MVO: Driving pleasure. SFX: Revving ANN: This is the year of futurism and of the new BMW Z4 Roadster. An expression of joy. In all dealers on May 9th and 10th. SFX: BMW mnemonic

Full script of the ad in the original language
SFX: Accensione MVO: Partire. Gioia. SFX: Rumore dell’auto che in accelerazione cambia marcia. MVO: 306 cavalli. Libertà. Abbassare l’hardtop. Scoprire. SFX: Tetto che si apre. MVO: Piacere di guida. SFX: Colpi di acceleratore. ANN: E l'anno del futurismo e della nuova BMW Z4 Roadster. An Expression of Joy. In tutte le Concessionarie il 9 e 10 maggio. SFX: BMW mnemonic

Brief Explanation
A futurist performance by Sergio Leone, as the new BMW Z4 was lunched during the 100th anniversary of the futurist movement.