Works » Bounty Paper Towels

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Industry Toilet Paper, Tissues & Towels
Media Radio
Market United States
Agency Lapiz Chicago
Producer Gonzalo Capelli
Creative Director Maria Bernal Agency Producer, Jose Funegra
Executive Creative Director Laurence Klinger
Released June 2010


Cannes Lions 2010
Radio - Gold
New York Festival 2010
Other - Gold
Art & Technique - Bronze

Credits & Description

Type of Entry: Craft
Category: Best Use of Music and/or Sound Design
Advertiser/Client: PROCTER & GAMBLE
Entrant Company: LAPIZ Chicago, USA
Advertising Agency: LAPIZ Chicago, USA
Chief Creative Officer: Laurence Klinger
Executive Creative Director: Laurence Klinger
Creative Director: Jose Funegra/Maria Bernal
Scriptwriter: Jose Funegra/Maria Bernal
Agency Producer: Alethya Luiselli
Advertiser's Supervisor: Pablo Miro
Planner: Enrique Marquez
Production Company: RAYA PRODUCCIONES Buenos Aires, ARGENTINA
Producer: Gonzalo Capelli
Radio station or network
this ad first aired on: KBUE-FM – Los Angeles USA
Sound Studio: Raya Producciones

The Radio ad titled BATTLE was done by Lapiz Chicago advertising agency for Bounty Paper Towels in United States. It was released in Jun 2010.