REGUETÓN by Leo Burnett Guaynabo

Adsarchive » Radio » REGUETÓN

REGUETÓN

Pin to Collection
Add a note
Industry Household maintenance & pet products
Media Radio
Market Puerto Rico
Agency Leo Burnett Guaynabo
Director Cucco Pena
Creative Director Victor Cabezas
Account Supervisor José Velez Silva
Production Altamar Music
Released August 2010

Credits & Description

Category: Household
Advertiser: PROCTER & GAMBLE
Product/Service: BOUNTY PAPER TOWEL
Agency: LEO BURNETT PUERTO RICO
Creative Director: Victor Cabezas
Scriptwriter: Ricardo Martí
Agency Producer: Ariadne Guzmán
Account Manager: Nilaida Viera
Account Supervisor: José Velez-Silva
Advertiser's Supervisor: Ailsa Valledor/Lisa Feria
Production Company: ALTAMAR MUSIC, San Juan, PUERTO RICO
Director: Cucco Pena
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: LEO BURNETT PUERTO RICO, San Juan, PUERTO RICO

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Reguetón music MVO: The fight The fight The fight on the house TV The husband The husband The husband that invites all his pals to come over to watch the fight on the house TV The pals come With more pals And the pals of the pals and the not so much pals that the husband invited to come over to watch the fight on the house TV FVO: Honey, we’re out of chairs! MVO: They bring pizzas For the munchies And snacks and stuff that are brought and spilled by the pals of the pals and the not so much pals that the husband invited to come over to watch the fight on the house TV A wife with Bounty in hand. ANN: Stop the mess with Bounty.

Full script of the ad in the original language
SFX: Music a Reguetón MVO: La pelea La pelea La pelea en la tele de la casa El marido El marido El marido que invita a sus panas a ver la pelea en la tele de la casa Vienen panas Con más panas Y los panas de panas y los no tan panas que el marido invita a ver la pelea en la tele de la sala de la casa FVO: Papi, no hay sillas! MVO: Traen pizzas Pa’ los munchies Y papitas y cosas que traen y que riegan los panas de panas y los no tan panas que el marido invita a ver la pelea en la tele de la sala de la casa Una esposa con Bounty en la mano. ANN: Detén el reguero con Bounty.

Brief Explanation
We took a popular local children's sing-along concept, known as the chain song, and used it to show different stories about how easily one small mess can lead to others, resulting in much bigger messes. Luckily, this 'chain of mess' phenomenon can be stopped with Bounty. Since we're striving to portray Bounty as ‘the Puerto-Rican paper towel', we decided to use the most authentic local musical genres we could find to get the message across. This third instalment of the Reguerosoneo campaign is in the style of ‘reguetón’ and it deals with Puerto Rico's most popular sport: boxing!