bp Radio BURP by Ogilvy & Mather London

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Industry Automotive products, services and accessories
Media Radio
Market United Kingdom
Agency Ogilvy & Mather London
Creative Director Malcolm Poynton, Creative Partner Neil Dawson
Released April 2005

Credits & Description

Advertising Agency: OGILVY & MATHER, UNITED KINGDOM, London
Creative Director: Neil Dawson/Malcolm Poynton
Scriptwriter: Neil Elliot

Script in English

SFX: We hear a sharp in take of breath. A trombone player then treats us to a fantastic solo performance, showing the full range of the instrument's capacity. As he reaches the last note, the highlight of his piece, instead of the trombone, we hear him burp in exactly the same tone. He apologises under his breath.

MVO: So there you have it, more performance and less pollution. Brought to you by BP Ultimate. Available in diesel and unleaded. Tested against regular fuels.
Brief Explanation

BP Ultimate is a fuel that combines more performance and less pollution. This campaign is a sonic demonstration that dramatises these benefits.