bp Radio COUGH by Ogilvy & Mather London

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Industry Automotive products, services and accessories
Media Radio
Market United Kingdom
Agency Ogilvy & Mather London
Creative Director Malcolm Poynton, Creative Partner Neil Dawson
Released April 2005

Credits & Description

Advertising Agency: OGILVY & MATHER, UNITED KINGDOM, London
Creative Director: Neil Dawson/Malcolm Poynton
Scriptwriter: Neil Elliot

Script in English

SFX: A soul/funk singer akin to James Brown grunts and yelps through a song with the words 'get on up' peppered throughout. Just as he's finishing on the words 'Get on up' he hiccups and it turns into 'Get on cough' he then coughs and splutters a bit more but still in rhythm.

VO: So there you have it, more performance and less pollution. Brought to you by BP Ultimate. Available in diesel and unleaded. Tested against regular fuels.
Brief Explanation

BP Ultimate is a fuel that combines more performance and less pollution. This campaign is a sonic demonstration that dramatises these benefits.