bp Radio SNEEZE by Ogilvy & Mather London

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SNEEZE

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Industry Automotive products, services and accessories
Media Radio
Market United Kingdom
Agency Ogilvy & Mather London
Creative Director Malcolm Poynton, Creative Partner Neil Dawson
Released April 2005

Credits & Description

Advertising Agency: OGILVY & MATHER, UNITED KINGDOM, London
Creative Director: Neil Dawson/Malcolm Poynton
Scriptwriter: Neil Elliot


Script in English

SFX: An opera singer is moving up and down through the scales. Her vocal performance is magnificent. As she goes on, her voice now gets higher and higher, leading up to a mighty crescendo.

Singer: 'aaaaaaaaaaaaaaaaaaaaaaaaaaaaachooo'.

SFX: Finally as the singer reaches the highest note we hear her sneeze instead. The sneeze is a perfect tonal replacement for the missing note.

MVO: So there you have it, more performance and less pollution. Brought to you by BP Ultimate. Available in diesel and unleaded. Tested against regular fuels.
Brief Explanation

BP Ultimate is a fuel that combines more performance and less pollution. This campaign is a sonic demonstration that dramatises these benefits.