STOP by Lowe Johannesburg for Mercedes-Benz

STOP

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Industry Automotive products, services and accessories
Media Radio
Market South Africa
Agency Lowe Johannesburg
Production Sterling Sound
Executive Creative Director Dominic Stallard, Clinton Manson
Released August 2010

Credits & Description

Category: Cars & Automotive Services
Advertiser: MERCEDES-BENZ (THAILAND) LIMITED
Product/Service: BRAKE ASSIST
Agency: LOWE
Executive Creative Director: Dominic Stallard/Clinton Manson
Scriptwriter: David Topham/Justin Joshua
Agency Producer: Kuntaros Wiwan
Account Manager: Saranporn Arwatchanajitt
Production Company: STERLING SOUND, Johannesburg, SOUTH AFRICA
Sound Studio: Sterling Sound
Sound Engineer: Lorens Persson
Other Credits: Announcer: Michael Mayer; Associate Director: Ampai Pakprithad
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: LOWE, Bangkok, THAILAND
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: It takes 12 seconds for the collision to stop. The truck sends you skidding into the oncoming traffic. Your body tries to defend itself as it throws your hands to your face. Milliseconds crawl by and your mind wanders. Not like this, you pray. Not now. With all your soul you will the oncoming car to stop.To spare you. It does. Today’s your lucky day. Today you get your life back. Mercedes-Benz Brake-Assist Technology. If you don’t have it, pray the other car does.SFX: Mercedes-Benz mnemonic