Brandhouse Radio GO STRAIGHT by Foxp2 Cape Town

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GO STRAIGHT

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Industry Traffic safety, Against alcohol
Media Radio
Market South Africa
Agency Foxp2 Cape Town
Director Andrew Whitehouse, Justin Gomes
Creative Director Noel Cottrell
Released December 2006

Credits & Description

Advertising Agency: FOXP2, SOUTH AFRICA, Cape Town
Creative Director: ANDREW WHITEHOUSE/JUSTIN GOMES/NOEL COTTRELL
Scriptwriter: JUSTIN GOMES
Agency Producer: JENNI VIVIER
Advertiser's Supervisor: SAMANTHA STROVER
Director: JUSTIN GOMES/ANDREW WHITEHOUSE
Sound Engineer: Arnold Vermaak


Script in English

SFX:car driving, beep

FVO:This is your voice navigation system. In 50 metres go straight where you will hit an innocent woman and child in approximately one minute. They will die in approximately three minutes. You will live with a criminal record and horrific guilt for approximately the rest of your life.

ANN:Drinking and driving could change your life forever. This message brought to you by the Brandhouse Dry Roads initiative.