CLUB by TBWA\ Dusseldorf for Bref

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CLUB

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Industry Household maintenance & pet products
Media Radio
Market Germany
Agency TBWA\ Dusseldorf
Creative Director Kai Roeffen, Fabian Kirner
Account Supervisor Gilles Frapaise
Production 3Klang
Released August 2010

Credits & Description

Category: Household
Advertiser: HENKEL
Product/Service: BREF POWER CLEANER
Agency: TBWA\GERMANY
Executive Creative Director: Kai Roeffen
Creative Director: Kai Roeffen/Fabian Kirner
Scriptwriter: Michael Manke/Andre Heinrichs
Agency Producer: Alexander Langer
Account Manager: Stefanie Meisegeier/Nicole Neuser
Account Supervisor: Gilles Frapaise
Production Company: 3KLANG, Düsseldorf, GERMANY
Sound Engineer: Phillip Specht/Martin Schuetze
Other Credits: Voiceover: Tom Zahner
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: TBWA\GERMANY, Berlin, GERMANY

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: Oh, how could I forget that night? SFX: Party ambience MVO: The smoke machine had just dropped all the fog and it rolled in, and the people just kept dancing. But they were drinking far too much, if you ask me. I think of all the drinks they spilled while bouncing to the stupid beat. It was all soggy and mixed up into this brown and sticky liquid which scattered all over me. The next thing I felt was the vibrations of this upcoming heavy beat. Something new, and I felt billions of crispy crumbs and nuts they were dropping on me. And then the atmosphere turned aggressive, and the crowd just stopped bouncing. Now they took each other by the hand and started to run and jump all over me. When they stopped, it was like 6 in the morning, there were dark marks all over me, left by the heels of their boots and disco-stilettos. It was horrible. SFX: Cleaning ANN: Wipe away floor’s history with Bref Power Cleaner.