OLD by TBWA\ Dusseldorf for Bref

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Industry Household maintenance & pet products
Media Radio
Market Germany
Agency TBWA\ Dusseldorf
Creative Director Kai Roeffen, Fabian Kirner
Account Supervisor Gilles Frapaise
Production 3Klang
Released August 2010

Credits & Description

Category: Household
Advertiser: HENKEL
Product/Service: BREF POWER CLEANER
Agency: TBWA\GERMANY
Executive Creative Director: Kai Roeffen
Creative Director: Kai Roeffen/Fabian Kirner
Scriptwriter: Michael Manke/Andre Heinrichs
Agency Producer: Alexander Langer
Account Manager: Stefanie Meisegeier/Nicole Neuser
Account Supervisor: Gilles Frapaise
Production Company: 3KLANG, Düsseldorf, GERMANY
Sound Engineer: Phillip Specht/Martin Schuetze
Other Credits: Voiceover: Tom Zahner
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: TBWA\GERMANY, Berlin, GERMANY

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Music MVO: I remember it as if it was yesterday. Just another rainy afternoon. But this time it was different. People treated me as if I wasn’t there. They kept running, and walking around. Taram! Taram! Taram! Taram! They had mud on their feet. Tons of mud and muck, which they hit me with. An old lady was perspiring. It dropped down on me and splattered. And then they must have had some water and juice, because they spilled some. But not some... buckets. And then I think... the stupid dog, the dog came up. He left his dirty stick in the corner in order to slurp up the spilled juice. Not only did he leave his marks everywhere, he even left his sticky hairs from his winter coat... on me. Catastrophe. SFX: Cleaning ANN: Wipe away floor’s history with Bref Power Cleaner.