TRAIN STATION by TBWA\ Dusseldorf for Bref

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TRAIN STATION

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Industry Household maintenance & pet products
Media Radio
Market Germany
Agency TBWA\ Dusseldorf
Creative Director Kai Roeffen, Fabian Kirner
Account Supervisor Gilles Frapaise
Production 3Klang
Released July 2010

Credits & Description

Category: Household
Advertiser: HENKEL
Product/Service: BREF POWER CLEANER
Agency: TBWA\GERMANY
Executive Creative Director: Kai Roeffen
Creative Director: Kai Roeffen/Fabian Kirner
Scriptwriter: Michael Manke/Andre Heinrichs
Agency Producer: Alexander Langer
Account Manager: Stefanie Meisegeier/Nicole Neuser
Account Supervisor: Gilles Frapaise
Production Company: 3KLANG, Düsseldorf, GERMANY
Sound Engineer: Phillip Specht/Martin Schuetze
Other Credits: Voiceover: Tom Zahner
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: TBWA\GERMANY, Berlin, GERMANY

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Train station ambience; music MVO: One of my darkest days? Well, it must have been the day, I think, when all the trains were cancelled. There were thousands, no; hundred of thousands of people standing packed together, waiting for news, waiting for an announcement or something. It was nervewrecking. Everyone was smoking. You know, like chimneys. They threw away their cigarettes and stamped them out right on me, and they spat on me, and left their scraps and leftovers from the clumsy ones and was trampled underfoot by some disgusting boots, probably some ferner. Then they spat out their chewing gums, the kids. And, what’s even worse, one of them must have been sick and suddenly I felt like he got sick right on me. Oh Lordy, that was awful. SFX: Cleaning ANN: Wipe away floor’s history with Bref Power Cleaner.

Brief Explanation
Please note: 'ferner' is slang for pothead.