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Industry Beers and Ciders
Media Radio
Market United States
Agency DDB Chicago
Account Supervisor Jason Weinstein, Steve Jackson, J.t. Mapel
Creative Director Mark Gross-Group Creative Director
Released October 2005


Cannes Lions 2006
Radio Alcoholic Drinks Grand Prix for the Campaign

Credits & Description

Advertising Agency: DDB CHICAGO, USA
Creative Director: Mark Gross (Group CD)
Scriptwriter: Chuck Rachford (Associate CD)/Chris Roe (Associate CD)
Agency Producer: Marianne Newton (Executive Producer)
Account Supervisor: Steve Jackson/J.T. Mapel/Jason Weinstein
Sound Engineer: Dave Gerbosi

Script in English

ANN: Bud Light presents Real Men of Genius.

SINGER: Real Men of Genius.

ANN: Today we salute you, Mr. Humongous Pumpkin Grower Guy.

SINGER: Mr. Humongous Pumpkin Grower Guy.

ANN: Anyone can grow a regular-sized pumpkin. But only a man with lots and lots and lots of free time can grow a giant, super humongous pumpkin.

SINGER: That’s not natural.

ANN: They only thing more enjoyable that seeing a humungous pumpkin? Seeing the local hoodlums take a baseball bat to it.

SINGERS: Smash, smash, smash it up!

ANN: What’s for dinner? Pumpkin pie. Every day for the next seventeen months.

SINGER: Gonna need some whipped cream.

ANN: So crack open an ice cold Bud Light, oh Guru of the Gourd. And while you’re at it, cut me a piece of that humungous pie.

SINGER: Mr. Humongous Pumpkin Grower Guy.

ANN: Bud Light Beer. Anheuser Busch. St. Louis, Missouri.

The Radio ad titled MR HUMONGOUS PUMPKIN GROWER GUY was done by DDB Chicago advertising agency for product: Bud Light Beer (brand: Bud) in United States. It was released in Oct 2005.