Bud Radio MR 80 SPF SUNBLOCK WEARER by DDB Chicago

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MR 80 SPF SUNBLOCK WEARER

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Industry Beers and Ciders
Media Radio
Market United States
Agency DDB Chicago
Creative Director Mark Gross
Account Supervisor Steve Jackson, J.t. Mapel, Jason Weinstein
Released April 2005

Awards

Cannes Lions 2006
Radio Alcoholic Drinks Grand Prix for the Campaign

Credits & Description

Advertising Agency: DDB CHICAGO, USA
Creative Director: Mark Gross (Group CD)
Scriptwriter: Aaron Pendleton/Jeb Quaid
Agency Producer: Marianne Newton (Executive Producer)
Account Supervisor: Steve Jackson/J.T. Mapel/Jason Weinstein
Sound Engineer: Dave Gerbosi

Script in English
ANN: Bud Light presents Real Men of Genius.
SINGER: Real Men of Genius!
ANN: Today we salute you, Mr. 80 SPF Sunblock Wearer.
SINGER: Mr. 80 SPF Sunblock Wearer!
ANN: There are 24 hours in a day. You’re wearing 80 hour protection. If the sun fails to go down, you’ll be ready.
SINGER: Don’t forget the moon light.
ANN: Your coconut-scented force field blocks out all the sun’s rays. And any stray rays, from another sun, in another galaxy.
SINGER: You’re a star!
ANN: 30 SPF? Please. You might as well be wearing cooking oil.
SINGERS: Something smells delicious.
ANN: So, crack open an ice cold Bud Light, Mr. 80 SPF Sunblock Wearer. In fact, feel free to crack one open at high noon in the middle of the Sahara desert.
SINGER: Mr. 80 SPF Sunblock Wearer!
ANN: Bud Light beer, Anheuser-Busch, St. Louis, Missouri.